International Launch of Ananda Chocolate at Biofach 2010!
The booth of Amigos International radiated a special party atmosphere during Germany’s organic tradefair Biofach 2010, which ran from 17 to February 20. After all, after two years of hard labour, Ananda Chocolate was now finally born and presented to the international public. To groovy music, three beautiful “Ananda’s” – dressed in fair-trade-organic cotton – served the World’s first chocolate in compostable packaging, and it was a coming and going of many organizations. Wholesalers from Europe, America and Japan, but also local shops such as Buys & Ko from Wageningen, Velp and Simply Delicious from Velp and the Estafettes came along, all with strong interest in Amigos’ Ecuadorian specialty chocolate – and coffee as well! Also, tree-saving chocolate Organic Meltdown’s Matt was present in the Amigos booth. Furthermore, the Amigos spoke with many potential partners from Senegal, India, Congo, Mexico and Bolivia about the development of new projects to boost food processing SMEs in Southern countries. John Otters, intern at Amigos International, spoke with producers and certification bodies about the 100% PICO concept.