Ananda Chocolate was introduced in the week before Christmas to the Dutch public at Ekoplaza The Hague, the largest Dutch organic supermarkets. Despite the delay of the boat that brought the chocolate, which was 100% produced in Ecuador, to the Netherlands and despite the snow storms during that week in the Netherlands, the launch was a huge success. The environmentally conscious shopping Hague public was impressed by the natural-fiber box and its the elegant design. Customers were pleasantly surprised that the biodegradable inner wrapper (Foil4Soil) could be disposed of in their green bin (”Why isn’t more chocolate packaged that way?”). When tasting the chocolate, there was an enthusiastic response to the full flavor of the pure Ecuadorian cocoa. Favorite was the sugar-free “Bye Bye Sugar!” In the picture we see from left to right: Bjorn, Hemmy and Samantha Ekoplaza Den Haag and Jerome Kruft of Amigos International, who was on-site personally for three days to relate the story behind the bar to customers. Of course there was also delicious Escoffee served. This coffee-brand’s new product was also launched: Escoffee covered with Eschocolat.
Thu, Jan 7, 2010
Featured News, News